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Article Comparison - European Convention on Transfrontier Television

Article 13
Form and presentation

1. Advertising and tele-shopping shall be clearly distinguishable as such and recognisably separate from the other items of the programme service by optical and/or acoustic means. In principle, advertising and tele-shopping spots shall be transmitted in blocks.

2. Advertising and tele-shopping shall not use subliminal techniques.

3. Surreptitious advertising and tele-shopping shall not be allowed, in particular the presentation of products or services in programmes when it serves advertising purposes.

4. Advertising and tele-shopping shall not feature, visually or orally, persons regularly presenting news and current affairs programmes.