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Article Comparison - European Convention on Transfrontier Television

Article 16
Advertising and tele-shopping directed specifically at a single Party

1. In order to avoid distortions in competition and endangering the television system of a Party, advertising and tele-shopping which are specifically and with some frequency directed to audiences in a single Party other than the transmitting Party shall not circumvent the television advertising and tele-shopping rules in that particular Party.

2. The provisions of the preceding paragraph shall not apply where:

a. the rules concerned establish a discrimination between advertising and tele-shopping transmitted by a broadcaster within the jurisdiction of that Party and advertising and tele-shopping transmitted by a broadcaster or any other legal or natural person within the jurisdiction of another Party, or

b. the Parties concerned have concluded bilateral or multilateral agreements in this area.